They aren't cheap. I winced hearing the price during B&B in Berlin. Sales representative from EMU replied - Well, we don't sell cheap goods, you know....

Products signed by EMU Australia aren't, and never were, cheap. However, together with price goes the certainty that you wont ever look cheap. I'd say that they're like fine wine - they keep getting better as the days go by. After some time, they become stylistic rarities, as cuts from previous collections become desired and very hard to get.

The jacket seen on the above picture is available in two colours: black and grey. It costs £299.

The other proposition from EMU is much more avant-garde and costs £ 269.