MEL by Melissa
TUESDAY, 15 MAR. 2011, 20:33
Section:Hits
Melissa or MEL? How to distinguish them and which to choose?
Brazilian brand Melissa conquered the world three years ago. It's then that phenomenal ideas for plastic shoes signed by famous designer saw the daylight. Certainly a line by Vivienne Westwood deserves recognition. Till today, it's one of a kind.
To me, it's Zaha Hadid who created plastic masterpieces. Perfect for the top-shelf brand, like Melissa.
Melissa deserves to be called the prestigious brand. Thanks to innovations and cooperation with designers it worked its way to the premium segment. Moreover, it restored the craze for plastics. And who wouldn't want to earn on it?
Chinese Laundry is one of beneficiaries of the success of the Brazilian brand. As a cheap alternative, they have quickly increased shares on the market, ousting the more expensive and prestigious - Melissa. But not for ages.
MEL was created with the thought about customers which cannot afford Zaha Hadid or Vivienne Westwood, but they don't want resign the high quality. Cheaper, but original and made of the same material as Melissa - MEL, will soon appear in Butyk.
Which to choose? Melissa, Chinese Loundry, MEL...? I can't decide for you, but Butyk.co.uk will give you the full choice.
Source: Melissa, MEL